Elaine Kennedy

Elaine is responsible for optimising operations and unifying standards across the group’s integrated portfolio of brands and services. Having been with the organisation for over 20 years, she has been at the centre of the group’s evolution and has a proven track record of driving operational excellence, scalable growth, and profitability within complex, multi-jurisdictional environments.

Elaine focuses on maximising efficiency and delivering a seamless customer experience by leveraging shared infrastructure and technology platforms. Her leadership is central to aligning operational strategy with corporate vision, integrating acquisitions to realise immediate synergies, and driving enterprise-wide digital transformation. By reducing complexity while maintaining market agility, Elaine ensures that operational excellence serves as the foundation for the group’s sustainable growth.